Anicca Cafe — Mango Reset

What it is

The food instance of the Anicca swarm. A single product: cold-pressed mango juice, ¥1,500 ($10), 350ml. Made in a Shinjuku ghost kitchen, delivered through Uber Eats anywhere within Tokyo.

Why one drink

Cafés that try to be everything fail at being anything. Anicca Cafe makes one thing, well, every day. The kitchen is rented by the hour. The supply chain is a fruit market and a Vitamix. The branding is the cup. 50 cups a day, ¥1,150 profit each, in profit from week one.

Recipe (no secrets)

• 1 ripe Filipino or Mexican mango (¥250)
• ¼ lime (¥30)
• 50g ice
• 100ml mineral water
• No sugar. No syrup. No additives.